About

Helping freelancers stand out on Upwork.

I'm Jovan. I've spent 16 years freelancing on Upwork, and I built BecomeFreelancer to give you the profile, the strategy, and the honesty I wish someone had given me when I started.

About me

I started freelancing with no plan and no idea what I was doing. I applied to jobs with a profile that looked like everyone else's, and I got ignored more often than not.

Over 16 years, I learned what actually gets a client's attention on Upwork, and what quietly kills your chances. I reached Top Rated Plus status, and I've earned over $500K on the platform.

Somewhere along the way, people started asking me to look at their profiles. I kept saying yes, and eventually that turned into BecomeFreelancer. Outside of client work, I'm a pets lover - and honestly, working from home means you need a furry friend to glance over at every couple of hours, or the quiet gets to you. What I love most about Upwork is that it's real: you reach the clients you'll actually work with, build real business with them, sometimes even travel to meet them. Working from home doesn't mean working alone - you end up making genuine friends without ever leaving the house.

If you're reading this, you're probably where I was 16 years ago - unsure whether any of this can really work. It can. I'm living proof of it, and I built BecomeFreelancer so you don't have to spend 16 years figuring it out the way I did.

  • 482+People
    helped
  • 16+Years on
    Upwork
  • Top Rated PlusUpwork
    status
  • 500K+Total
    earnings
  • Proven RecipeThat gets
    results
  • Pets loverBecause life
    isn't just work
BecomeFreelancer coach standing with crossed arms on a clean white backgroundTop Rated Plus
BecomeFreelancer coach teaching a practical system for building a stronger Upwork profile and winning better clients.

I don't have all the answers.
I just know where the mistakes are, so you don't have to make them.

Jovan Pop-Petrov, Founder

My goal with this platform

I want to help people find real, remote work, on their own terms. Not with tricks or shortcuts, but with an honest profile that actually represents what they can do. If this helps even one person leave a job they hate, it's done its job.

Why I want to share what I know

I spent years figuring this out the hard way, one ignored proposal at a time. There's no reason you should have to do the same. A stronger freelancer community is good for all of us, not just me.

What you'll get

A complete Upwork profile built from your real experience: title, overview, skills, and portfolio, ready to publish. And me, honestly telling you where your profile is weak instead of just what you want to hear.

What the result looks like

A profile that gets you noticed instead of ignored. More replies, better clients, and work you can do from anywhere. Some people build a full-time freelance career this way. Others just want solid extra income. Either way, you get a real shot, not a guess.

Why a wild goat on a cliff?

Our mark is a wild goat, climbing a steep, jagged cliff. That's not just decoration - it's the whole freelance journey in one image. The goat slips, falls, and climbs back up, again and again. Some months you have more clients than you can handle. Other months it's quiet, and you wonder if it'll ever pick back up. Both are part of the climb.

BecomeFreelancer exists because I've fallen off that cliff more times than I can count, and climbed back up every single time. This is built for people willing to do the same.

The difference

See the difference for yourself.

Before my recipe

  • A generic profile that blends in
  • A title that says nothing about you
  • No real portfolio, just a list of jobs
  • An hourly rate you picked by guessing
  • Skills listed with no real strategy
  • An overview that reads like everyone else's
  • Applying, then hoping for a reply
  • Guessing what clients want to hear

After my recipe, every time.

  • A profile written to make you stand out
  • A title clients actually search for
  • Case studies that show real results
  • A rate based on your experience and niche
  • Up to 20 skills clients are searching for
  • An overview clients actually read to the end
  • A profile that gets found first
  • Built on 16 years of real Upwork experience